Blue Ocean Strategy
Question & Answer

Kim & Mauborgne
Answer Your Questions Here

Here W. Chan Kim and Renée Mauborgne, the authors of Blue Ocean Strategy & Blue Ocean Shift, answer some of the most common questions they receive on blue ocean strategy from around the world. We hope these will be of interest to you too!

ブルー・オーシャン戦略増補版を書くきっかけは?

Kim & Mauborgne: Through both our discussions and research studies with executives and managers who have implemented Blue Ocean Strategy over the years, we noticed that some of the same […]

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ブルー・オーシャン戦略の新刊は何が新しいの?

Kim & Mauborgne: The original Blue Ocean Strategy stimulated organizations around the world to pursue “blue oceans” of uncontested market space. The expanded edition of Blue Ocean Strategy brings all […]

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ブルー・オーシャン戦略って何?

Kim & Mauborgne: Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It empowers organizations by […]

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レッド・オーシャンとブルー・オーシャンって何、なぜ赤や青色を使うの?

Kim & Mauborgne: We use the terms red and blue oceans to describe the market universe. Red oceans are all the industries in existence today—the known market space. In the […]

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ブルー・オーシャン戦略とレッド・オーシャン戦略は基本的に何が違うの?

Kim & Mauborgne: To sustain themselves in the marketplace, red ocean strategists focus on building advantages over the competition, usually by assessing what competitors do and striving to do it […]

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もし本当に、ブルー・オーシャンではお金が増えるのなら、なぜ多くのCEOはレッド・オーシャンに焦点を置くの?

Kim & Mauborgne: Blue and red oceans have always coexisted and always will. Practical reality, therefore, demands that companies understand the strategic logic of both types of oceans. At present, […]

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今日のビジネス環境でブルー・オーシャン戦略が不可欠な理由は何?

Kim & Mauborgne: Prospects in most established market spaces—red oceans—are shrinking steadily. Technological advances have substantially improved industrial productivity, permitting suppliers to produce an unprecedented array of products and services. […]

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レッド・オーシャン戦略はもはや役に立たないということ?

Kim & Mauborgne: Absolutely not. It will always be important to swim successfully in the red ocean by out-competing rivals. Red oceans will always matter and will always be a […]

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研究では、なぜ「戦略的打ち手」を分析の単位にするの? 企業や業界で一般的に利用されるものはダメなの? 戦略的打ち手の定義は?

Kim & Mauborgne: When we first asked ourselves if there is a systematic approach to create blue oceans, we began by looking at the basic unit of analysis used in […]

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ブルー・オーシャン戦略はどんなタイプの業界にも通用するの? 消費者から少し上流にいるビジネスは?

Kim & Mauborgne: Yes, blue ocean strategy applies across all types of industries from the typical suspects of consumer product goods to B2B, industrial, pharmaceutical, financial services, entertainment, IT, and […]

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ブルー・オーシャン戦略は新興企業だけに効果的なの?

Kim & Mauborgne: Whereas blue ocean strategies create new market space and change industry dynamics, they are not necessarily initiated by new entrants to an industry. In our work, we […]

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